Malcolm Gladwell’s best-selling book, “The Tipping Point,” is often credited with fundamentally altering our perceptions of the world. Now, with the publication of Blink, he completely alters how we comprehend the world within.

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell [Download pdf Below]

This book is about how we think without thinking about choices that seem to be made in a second, in the blink of an eye, that aren’t as simple as they seem. Blink is a book about how we think.

Why do some people excel at making decisions while others are continually terrible? Why do some people find that following their instincts leads to success, while others find that doing so leads them to make mistakes? How do our brains function in different environments, such as the workplace, the classroom, the kitchen, and the bedroom? And why is it that the finest options are frequently the ones that are difficult or impossible to justify to other people?



In the book “Blink,” we meet the psychologist who has learned to predict whether a marriage will last based on a few minutes of observation of a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; and the antiquities experts who can recognize a fake at a glance.

The election of Warren Harding, the introduction of “New Coke,” and the shooting of Amadou Diallo by police are all significant mistakes that “blink” made.

It is revealed in the book “Blink” that great decision-makers are not those who can process the most information or spend the most time deliberating but rather those who have perfected the art of “thin-slicing,” which is the process of filtering the very few factors that matter from a large number of variables.

READ ALSO:  Sweet Revenge By Anne Mather [pdf]