Dr. John C. Maxwell, the author of several books that have been bestsellers in the New York Times, has a message for you and today’s corporate culture, emphasizing talent above all else: TALENT IS NEVER ENOUGH.

Talent is Never Enough by John C. Maxwell [Download pdf Below]

People from all across the world are demonstrating that he was correct. Read the headlines, watch the highlights, or step outside your door to see what’s going on: Some gifted individuals can realize their full potential, while others either destroy themselves or settle for mediocrity.

So what exactly is the differentiating factor? According to Maxwell, who is considered the go-to guru for business executives worldwide, the decisions that people make, and not just the skills they acquire, are what propel them to success. Successful people are aware of some truths, including the following:


  • Belief lifts your talent.
  • Initiative activates your talent.
  • Focus directs your talent.
  • Preparation positions your talent.
  • Practice sharpens your talent.
  • Perseverance sustains your talent.
  • Character protects your talent. . . . and more!!


The most critical factor in determining success is your natural ability and what you do with it. Maxwell explains, with real-world examples and advice that has stood the test of time, the thirteen qualities that are indispensable if you want to realize your full potential and lead the life of your dreams.

Even if you are talented, that does not guarantee you will reach your full potential. You could also have talent in addition to that, which would truly set you apart.

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