JoJo Siwa is an American singer, dancer, and YouTube personality known for her large bows in her hair and popular tracks “Boomerang” and “Hold the Drama.”
JoJo Siwa: Who Is She?
JoJo Siwa rose to prominence as a reality TV star on Lifetime’s Dance Moms and Abby’s Ultimate Dance Competition. Siwa, on the other hand, soon developed a second act, fast becoming a great social media sensation owing to her YouTube channels. Siwa has a trinity of ability — dancing, acting, and singing — which she brilliantly exhibits in her music videos for smash hits like “Boomerang,” “Kid in a Candy Store,” and “Hold the Drama.” Siwa has been able to leverage her celebrity through merchandise deals and a contract with Nickelodeon, where she co-hosted Lip Sync Battle Shorties with Nick Cannon.
Siwa was born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, to chiropractor Tom and dance instructor Jessalyn. Siwa’s older brother’s name is Jayden.
Songs and EPs
‘Boomerang’ and ‘Kid in a Candy Store’
The 2016 tune “Boomerang,” in which she sings about cyberbullying and the fortitude to move past the negativity, was one of Siwa’s first hits. The next summer, she returned with a lighter and far sweeter theme, the candy delight “Kid in a Candy Store.” The song and music video were so successful that a Siwa ‘Kid in a Candy Store’ singing doll quickly followed.
‘Hold the Drama!’
Just a few months later, the sugar queen ramped up the tempo with “Hold the Drama,” another don’t-listen-to-the-haters, live-your-best-life pop single loaded with glitter, joyful dance routines, and her trademark huge, vivid bows.
Siwa released two EPs after that, D.R.E.A.M. The Music (2018) and Celebrate (2019). In May 2019, she began D.R.E.A.M. The Tour.
In a video interview, the social media sensation claimed she’s been infatuated with bows since pre-school, and they’ve simply gotten larger and bigger as she’s gotten older. Bows, she says, represent “power, confidence, and believing-ness.”
Siwa has naturally turned her bow love into a company and created her own collection. Her bows have apparently grown so popular among young schoolgirls that they have caused a disturbance in the classroom and encouraged competitors to release comparable and less costly versions.
TV and Film
‘Lip Sync Battle Shorties’
Following her early career on reality television, Siwa began appearing in children’s shows such as Bizaardvark, The Thundermans, and School of Rock. In 2017, she signed with Nickelodeon and began co-hosting Lip Sync Battle Shorties with Nick Cannon.
‘The JoJo and BowBow Show’
The following year, Siwa made her feature debut in Nickelodeon’s Blurt before being animated with her pet Teacup Yorkie in The JoJo & BowBow Show Show. She subsequently landed a voice role in 2019’s The Angry Birds Movie 2 before making an appearance as T-Rex on the TV competition series The Masked Singer in early 2020.
Siwa participated as “T-Rex” in the third season of The Masked Singer before being eliminated in the ninth episode.
After first gaining popularity with the YouTube channel JoJo Siwa Vlogs, the entertainer split her YouTube presence into two channels, JoJo Siwa Music and Its JoJo Siwa, the latter of which features clips from her everyday life, such as one in which she lets a two-year-old cut her hair and another in which she creates a slime factory at home using arts and crafts.
Siwa is claimed to be the primary creative power behind her films, with her mother acting as her manager and driving her around town to buy her materials.
“It’s really fun for me,” Siwa said of making her vlogs. “It’s kind of like my version of going to the park.”
Siwa has published books and lifestyle goods through JCPenney in addition to her bow line, singing dolls, and Nickelodeon agreement.
Siwa came out as a member of the LGBTQ+ community in January 2021 by sharing a photo on her Twitter account wearing a shirt that proclaimed “Best. Gay. Cousin. Ever.” “I’m the happiest I’ve ever been, that’s what matters,” she remarked during a live Instagram conversation.